Must seePhoto by Jsamwrites on Wikimedia Commons
L'Aventure Michelin
The Michelin company museum, 2,000 square metres covering 130 years of tyres, Bibendum, and the industry that kept Montferrand alive.
You're starting at the only stop today that charges admission. This is L'Aventure Michelin, at 32 rue du Clos Four, and a ticket costs 13 euros for an adult, 9 euros reduced, and nothing for children under seven. Inside are 2,000 square metres covering 130 years of the company that once employed a large part of Clermont-Ferrand. The museum itself suggests an hour and a half to two hours for the visit, so say it plainly: a full tour makes this a longer day.
If you want to keep the walk to about two and a half hours, save the galleries for another morning. If you do go in, look for the eleven-wheel DS nicknamed Mille Pattes and for Bibendum, the Michelin Man, who has been grinning from French road maps since 1898. Tram line A stops nearby at Stade Marcel Michelin, and that is how you likely got here. When you're ready, we leave the factory district behind and walk east, toward a town that began as a deliberate rival to Clermont and refused to share a name with it for six centuries.




