Photo by Nathan Dumlao on Unsplash
Venice Sign
The neon gateway to Venice, strung across Windward Avenue where Abbot Kinney's grand resort once opened its doors.
You are standing under the Venice Sign, the white-and-neon arch that spans Windward Avenue at the edge of the Pacific. It marks the spot where, on July 4th, 1905, developer Abbot Kinney opened his Venice of America resort to forty thousand people. They arrived by electric trolley from downtown Los Angeles, the men in suits and the women in long dresses, to ride gondolas down freshly dug canals and stroll a pier that jutted into the surf. The sign you see now was hung in the 1950s and restored more than once, but the letters (white by day, red and green neon by night) have been photographed more than almost anything else on the Westside. Look west past the sign and you will catch the glitter of the ocean between the buildings. That is where you are headed next.






